Winni’s and Basket Ravenna, a union that goes beyond sport

Winni’s and Basket Ravenna: a wonderful new collaboration in the spirit of sport, environmental sustainability and support for the local area.

Despite a difficult year, there is good news in the Madel world
Indeed, a sponsorship deal has been signed with the basketball team Basket Ravenna, which plays in the series A2. They will wear shirts featuring the Winni’s logo in their next championship.

The values of sport, and the values of Winni’s

Sport is founded on the values of solidarity, unity and health, and this can be understood as a lifestyle that also reflects on the choices we make involving the environment around us. These values are close to our heart at Winni’s. We love to support the sporting world – first youth cycling, and now basketball. Indeed, on the occasion of the press conference, Madel’s president, Maurizio Della Cuna, stated:

We are very happy to be able to link the name of Madel and the Winni’s brand with the world of sport, and in particular with Basket Ravenna, a growing club and an important organisation in our area. Playing as a team, enthusiasm, and striving for the best performance on the court are all things that fit perfectly with our green philosophy, which envisages the utmost commitment to protecting the environment in all our productive processes.

The collaboration was welcomed with satisfaction by the team, too. The president of Basket Ravenna, Roberto Vianello, expressed his happiness at associating the name of his team with one of the most important businesses in Ravenna. In a brief but emotional speech, Massimo Cancellieri, the coach, declared that this partnership, signed at such a difficult time for the country, the economy and people in general, fits perfectly with the values of the team. Values that go beyond simple company sponsorship, showing support and long-term vision. The most important thing is not creating a “strong” team, but a balanced one that knows how to look to the future.

United in the spirit of sustainability.

As reiterated by Roberto Fagnani, the council member for sport on the Ravenna City Council, this very important collaboration for the territory also has added value. It is based on environmental sustainability, which is the great challenge of our times, and regards everyone’s future.

The press conference was the perfect occasion to present a new product that combines these two great themes: sport and sustainability. Winni’s detergent for sports and technical fabrics is a product specially designed to provide long-lasting freshness to your clothes when you exercise. It is particularly effective on grass and mud stains, and protects fabrics, maintaining the elasticity of their fibres. Gentle on even the most technical fabrics, and also on the skin. It has been tested for nickel, chromium and cobalt, and contains no phosphorus or colourants. It biodegrades easily in the environment, just like all Winni’s products, and its new single-material pouch is completely recyclable and saves a huge amount of plastic during production.